What Users Really Think about Geo-Intelligent Scheduling: 2025 Cincinnati Tennis Open User Survey Results

Introduction

The Cincinnati Open is renowned for its high-stakes tennis and its logistics excellence. In 2025, the tournament went next-level, becoming a showcase not just for athletic prowess but for the power of tech-driven workforce management. At the heart of tournament operations was GigFlex’s EventWorks™—a Geo-Intelligent Scheduling® solution engineered to effortlessly manage high-volume staffing and dynamic event demands. But how did real users—marshals, captains, and volunteer staff—experience it on the ground? The results speak volumes.

Geo-Intelligent Scheduling: Revolutionizing Tournament Operations

EventWorks™ is not just another scheduling tool. Leveraging AI, real-time data, and geofencing, it lets organizers optimize workforce planning across sprawling venues like the Lindner Family Tennis Center. Key platform benefits include:

• Streamlined Check in with daily assignments automatically sent to workers mobile phones. 
• Live monitoring of staff coverage and zone management
• Compliance tools for audit-ready timekeeping and break management
• Mobile-first communication and notifications to every staff member

Survey Methodology & Respondent Demographics

After the 2025 tournament, a detailed survey captured feedback from marshals and event staff. Respondents reflected a diverse demographic—first timers and veterans, men and women, with a range of roles from zone captains to rotating marshals and OCSMs. The survey explored not only satisfaction with training and app usability but also the lived value of the Geo-Intelligent Scheduling experience.

What Users Loved: High Marks for Usability and Value

Ease of Use:
A vast majority of users reported the Marshal App was easy to download, install, and operate. The app’s intuitive design meant even those new to the utility could navigate schedules, roles, and assignments quickly.
“The app was a fantastic tool and user-friendly,” one rotating marshal shared.

Clarity of Responsibilities:
Staff consistently praised the in-app position descriptions, which removed ambiguity.
“What a godsend those position descriptions were… I wish we had a couple marks showing hard-to-find gates and tunnels,” said a marshal with over a decade of service. The clarity empowered marshals to focus on guest safety—not waste time decoding instructions.

Real-Time Flexibility:
The platform’s ability to refresh schedules, instantly communicate new assignments, and give live updates minimized confusion and improved morale—even in the face of inevitable last-minute changes.

Coverage Confidence:
Geo-fencing and live dashboards made every participant feel there was always backup, even during peak crowd surges or rapid rotations.
“This is the best tool… Descriptions of the assignment made responsibilities very clear. Continuous performance tracking builds trust and consistency.”

Overall Value:
Virtually all roles—captains, OCSMs, rotating marshals—called the tool “indispensable” and a “must” for successful tournament staffing. Staff highlighted that having a single platform to manage assignments, communicate in real time, and monitor coverage reduced stress and allowed them to focus on guest safety.

Tangible Impact: Results That Matter

The combination of advanced AI, geo-awareness, and marshal feedback produced real, measurable results:

• Increased staff satisfaction and reduced confusion about shift duties
• Faster, more reliable coverage for every gate and venue zone
• Dramatic drop in missed or late critical rotations, even during crowd surges
• Fewer scheduling emergencies for captains and coordinators
• Audit-ready compliance logs—essential for regulatory checks and fair labor practice

Conclusion: Geo-Intelligent Scheduling is Here to Stay

The 2025 Cincinnati Open proved that operational excellence rides on the shoulders of both great people and great technology. EventWorks™ from GigFlex didn’t just automate schedules—it empowered marshals, gave operations leaders total situational control, and kept every participant safe, seen, and satisfied.As the event world gets bigger and more complex, real users demand tools that are both powerful and simple. This year’s survey leaves little doubt: Geo-Intelligent Scheduling delivers the best of both worlds. With a responsive team and a culture of continuous improvement, GigFlex is poised to shape the future of elite event staffing.